A plan to mass-manufacture battery-integrated heat pumps, engineer the labor out of installing them, and turn America's biggest heating goal into its largest distributed battery.
The grid is being asked to do two enormous things at once: absorb record new load, and electrify heating for tens of millions of buildings. A coalition of 24 governors — representing over half the U.S. population — has pledged 20 million heat pump installations by 2030. The machines are not the bottleneck — the labor is. Soft costs of HVAC and electrical work routinely run two to three times the equipment itself, and every install competes for the same scarce electricians and panel capacity the grid buildout needs.
Our plan attacks the labor, not just the hardware. It runs in three steps, and each step compounds the one before it.
The same liquid-cooling, battery-integrated architecture ships into four segments. Each one is its own page — with its own reasoning and evidence:
We are building America's most integrated all-in-one liquid-cooling heat pump. No field-built refrigerant linesets, no on-site charge work, no bespoke ductwork engineering — the thermal loop is sealed and tested at the factory. The unit places like an appliance, not a construction project. When the machine absorbs the craft, install hours collapse, and soft costs collapse with them.
| Equipment | Field labor | Electrical upgrade (expected) | Total | |
|---|---|---|---|---|
| Conventional | $6,500 | $4,800 | $1,750 | $13,050 |
| Normallab | $6,500 | $720 | $0 | $7,220 |
The second bottleneck is electrical: panel upgrades, service upgrades, utility queues, and the electricians to do all of it. A battery-integrated heat pump sidesteps the blockage — the battery covers the surges while the unit draws a steady trickle, so it connects to the panel a building already has. No upgrade, no queue, no wait.
And the batteries don't just unblock installs. Deployed millions of times, in SKUs from 5 kW to 25 kW, they add up to utility-scale storage — placed exactly where the load is.
| SKU | Share | Battery power |
|---|---|---|
| 5 kW | 40% | 20.0 GW |
| 10 kW | 30% | 30.0 GW |
| 15 kW | 15% | 22.5 GW |
| 20 kW | 10% | 20.0 GW |
| 25 kW | 5% | 12.5 GW |
| Total | 105.0 GW |
| Benchmark | GW |
|---|---|
| Our fleet (your settings) | 105 |
| U.S. utility-scale battery fleet, mid-2026 (EIA) | 52 |
| DOE virtual power plant need by 2030 (DOE) | 80–160 |
| NERC 10-yr summer peak demand growth (NERC) | 224 |
A heat pump today is bought as a cost. Fleet-managed, it becomes an asset. Every unit is a thermal battery and an electric battery in one box. We coordinate them at the building level — shaping a whole building's thermal-electric load — and at the grid level, shifting millions of small loads in concert to open capacity on the grid in a distributed way. That flexibility is capacity utilities pay for, year after year.
| Year | Added | Cumulative |
|---|---|---|
| 2026 | 0.4M | 0.4M |
| 2027 | 1.6M | 2.0M |
| 2028 | 4.0M | 6.0M |
| 2029 | 6.4M | 12.4M |
| 2030 | 7.6M | 20.0M |
We are a vertically integrated U.S. manufacturer — design, manufacturing, and supply chain under one roof. That is not a slogan; it is the mechanism. When the team that designs the thermal loop sits next to the line that builds it, the install-hour problem becomes an engineering problem — and engineering problems get solved on factory timelines, not construction timelines.
Integration is also why we can run multiple SKUs in parallel, from 5 kW to 25 kW, sharing a common battery, controls, and liquid-cooling architecture. One platform, many sizes, one fleet. Re-industrializing this supply chain is how the cost curve keeps bending — and it is the moat.
Homes are where the 20-million-unit pledge lives, and where soft costs bite hardest: on a $13,000 conventional install, the machine is a minority of the bill. Our 5–10 kW residential SKUs are engineered as appliances — factory-sealed liquid-cooling loop, no field refrigerant work, and a battery that lets the unit run on the panel and service the home already has.
That last part is the unlock. The residential bottlenecks — panel upgrades, service upgrades, electrician scheduling — are exactly the resources data centers and new factories are now bidding away. A home install that touches none of them is a home install that can happen this month, not next year.
New commercial buildings are stalling for a reason that has nothing to do with concrete: electrical equipment. Data center demand has swallowed the world's supply of transformers and switchgear — medium-voltage gear now quotes at 52–80 weeks, substation transformers at up to 110. A building that needs a bigger service is a building in a queue.
HVAC is the reason services are sized big: space conditioning approaches half of a commercial building's energy, and its afternoon peak sets the demand the gear must carry. When our units take on that load with storage attached, the fleet controls the building's entire thermal-electric footprint — batteries carry the HVAC peak, the service is sized to the average, and the building drops one or two whole switchgear classes. Smaller, standard gear is gear you can actually buy.
| Scenario | Phase | Start | End |
|---|---|---|---|
| Custom-gear building | Design & permits | mo 0.0 | mo 6.0 |
| Custom-gear building | Construction | mo 6.0 | mo 16.0 |
| Custom-gear building | Energize & commission | mo 19.2 | mo 21.2 |
| Custom-gear building | Switchgear procurement (1,200 A custom · 66 wks) | mo 4.0 | mo 19.2 |
| Normallab-controlled building | Design & permits | mo 0.0 | mo 6.0 |
| Normallab-controlled building | Construction | mo 6.0 | mo 16.0 |
| Normallab-controlled building | Energize & commission | mo 16.0 | mo 18.0 |
| Normallab-controlled building | Switchgear procurement (800 A standard · 16 wks) | mo 4.0 | mo 7.7 |
| Hour | Uncontrolled | Controlled | To VPP |
|---|---|---|---|
| 0:00 | 264 kW | 342 kW | 0 kW |
| 3:00 | 264 kW | 343 kW | 0 kW |
| 6:00 | 378 kW | 378 kW | 0 kW |
| 9:00 | 535 kW | 497 kW | 39 kW |
| 12:00 | 686 kW | 542 kW | 144 kW |
| 15:00 | 800 kW | 576 kW | 224 kW |
| 18:00 | 686 kW | 542 kW | 144 kW |
| 21:00 | 319 kW | 281 kW | 39 kW |
Re-industrialization is real — and it runs on heat. Process heat is up to 51% of on-site industrial energy, and less than 5% of it is electric today. Modern industrial heat pumps already reach 160 °C, cutting process-heat energy by up to a third with paybacks under two years in the right applications.
The blocker is the same one everywhere else: new factories are told the grid can't serve them, because data centers got in line first. Our answer is arrays of 25 kW battery-integrated units ganged into modular thermal plants: they draw steadily, store when power is cheap and available, deliver heat when production needs it, and never force the facility into a bigger interconnection than the wires can give it.
Agrivoltaics has quietly become real infrastructure: about 600 sites, 62,000 acres, and 10 GW of solar already share land with crops, grazing, and greenhouses. What that land mostly lacks is a productive local load — the power is exported into rural feeders that were never built for it.
Our units are that load. Greenhouses, dairies, poultry barns, and food processing all run on exactly the low-temperature heat our solar-paired SKUs deliver — and their batteries soak up midday solar the feeder can't carry, then serve heat and power through the night. Generation, storage, and thermal demand land on the same acre, so the energy never has to travel.